Action Replay

An Article of Eleven pages


There were twelve different ranges in the Action Replay family, including a couple of black sheep. The principle was simple; small Action Transfer sets featuring actual sports events. Most were retail items (available in newsagents, toy shops, etc.), but a couple were in the form of cereal Free Gifts.

John Hunt says:

"Hi Tom, I remember the series as it was one I produced but cannot remember if there was more than one series. What I do remember is that the launch was supported by a 7 sec TV ad. The product was produced after the success of Mini Toons of which there were several series.

"The Canadian series was a promotional insert for Post cereals and there was one for Topps Chewing Gum which I think was on baseball. This again was a retail product."

(To clarify: there was no 'Topps Baseball Action Replay' as such; John is referring to the Topps 1969 Baseball Magic Rub-Offs which feature on their own page. Because Topps' association with Baseball transfers is interesting in itself, there's a separate article on the subject.)

GK105 — Soccer Action Replay (1971)

The first Action Replay title was a range of twenty-four sets; we have four sets (& another transfer sheet) to show you. More will be added later.

No.10 — Last Ditch Tackle plus Alan Mullery

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No.13 — Hand Ball plus Roy Mcfarland

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No.15 — Goal-line Clearance plus Bob Mcnab

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No.23 — Spectacular Overhead Kick plus Charlie George


Here you can see a transfer sheet both with & without its backing tissue. Jay Kinsell sold me exactly one hundred copies of this transfer sheet, GK105/23 (just the sheet — no background), which he purchased as part of a job lot of football items. It's a complete mystery as to how they could all have ended up together. An uncut gravure-printed sheet would contain one each of the twenty-four different transfers, so were the sheets collated into identical stacks after cutting?

No.24 — Wizards of the Dribble plus Charlie Cooke

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The cards were simple folded sheets, but you will notice that they had a pair of "L" shaped notches in them so that the transfer sheet could be slotted in with minimal danger of falling out.

• Next Page — GK111 — Olympic Action Replay (1972) →

Picture Credit: The SPLAT Scan Archives