In the late 70s, Letraset Consumer Products decided to expand into character-licensed stationery. There were several ranges:
Walt Disney
Letraset 1978 trade catalogue
The transfers referred to were available in the Ready Brek 'The Rescuers' promotion, where I've already objected to the errant apostrophe at the top — so no need to comment on it here.
Star Wars
Letraset 1978 trade catalogue
Craig Spivey is on the ball as ever with this display of all the various items in the range:
Letraset 1978 trade catalogue
The most interesting item is the "Space Writing Set", which as shown on the Wall's / Look-In Star Wars promotion page, contained a sheet of six transfers.
Inside the others there's nothing to report, of course, but here are the backs of some of the items:
Next, a fascinating box of envelopes. The close-up of the twelve-envelope pack is by courtesy of Todd Chamberlain.
Super Heroes
Letraset 1978 trade catalogue
The Doodle Kits will be getting their own page in a day or two…
Thomas Salter 1981 trade catalogue
Marvel & DC supplied character reference artwork, but the villains appear to have been designed by Letraset in-house, & the storytelling shows complete disregard for even basic common sense. Consequently, it is with great pleasure that I can present for your delight & edification The World's Worst Comic:
Thank goodness for the chap with the pipe, eh? Otherwise it would all have counted for nothing. If you've recovered from that, here's Superman's version:
Also outrageously silly (but not so offensive as the Wonder Woman travesty) are these other items:
Photo of Scrapbook by Ed Kelly
So that's the DC Super Heroes 32 Page Scrapbook; here's the Marvel version:
For those of you who don't remember scrapbooks, they generally consisted in bound sheets of coloured sugar paper for you to stick your… well, scraps… in, often using some inoffensively weak glue. In this case, the previous owner had obviously spent some holidays firstly in Wales viewing power stations, & subsequently Moscow. Nothing suspicious about any of that.
Posters
This photo (& the similar one above) are from the Thomas Salter 1981 trade catalogue. Each Supa-Poster pack contained two outline posters, & five felt pens for you to use in colouring them in. I have no doubt that the narrative content of the posters was as wide of the mark as Letraset's other character-licensed products, but in fairness I don't suppose that the target market were all that concerned about it, as long as the likenesses of the characters were accurate — which they were.
Thomas Salter 1981 trade catalogue
The craze for posters was at its peak in the late 70s, declining subsequently due to campaigns in the media concerning fire hazards.
Thelwell
Thomas Salter 1981 trade catalogue
For other Thelwell products by Letraset, see the Thelwell page.
↑ Free Gift Transfers ↑ Sci-Fi TV & Film ↑ The Star Wars Page