Free Gift Transfers with Breakfast Cereals

Page Thirty-four of Fifty-one pages

Lyons Ready Brek The Rescuers [PR258]

One of four different numbered sachets inserted into every promotional cereal packet, with each sachet including a sheet of transfers to be applied in specified positions on the accompanying 'Adventure Strip'.

The front (& the left side) of the promotional packet:

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Original photo courtesy of Nick Symes

And the back (with the right side… er… on the left):

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Original photo courtesy of Nick Symes

The Transfer Sheets

The transfer artwork is really quite odd, almost looking as if it had been drafted by Rotadraw (also owned by Letraset) or Etch-A-Sketch. This could indicate that it may have been drawn on an early CAD* workstation.

*: Computer Aided Design; i.e., a computer.

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Thanks to Peter ("peterwendy" on eBay) for help obtaining the complete set of four!

The Adventure Strips

These backgrounds & their enclosed transfers fold up to fit in the standard transparent sachets; although a sheet is shown here, normally you would see the front cover & last panel of the strip, with the transfer sheet inside.

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The Adventure Strips consist of five panels, with the first being the title & synopsis, & the remaining four panels, backgrounds on which to apply the transfers — in the manner of a comic strip. The reverse of the strips are completely blank, so I haven't shown them!

Note that the text on the first (front) panel is a synopsis of the action, & is therefore different for each Adventure.

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This detail from the side of the packet helpfully illustrates where you were supposed to apply your transfers:

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Original photo courtesy of Nick Symes

Rescuers Stationery

Interestingly, as you can see from this scan from the Letraset 1978 trade catalogue, the transfers were also provided in the Rescuers' Writing Set from the Letraset Stationery range:

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(Try to ignore the apostrophe glitch in the headline!)

There's more stationery — on other subjects — on the Letraset Stationery page.

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Picture Credit: The SPLAT Scan Archives — Nick Symes