As with most (if not all) of the many Canadian Kellogg's transfer promotions of this period, Phase III Promotions were responsible.
Timed for the 1976 Olympics, there were no serial numbers to pin the date down more precisely.
(This promotional series should not be confused with the retail Olympic Action Replays from four years earlier.)
So far we have two complete sets to display (but see below):
Pete's Father had worked at Ashford, & left a large pile of more or less damaged fragments of uncut sheets he had rescued. Among them was half an uncut sheet:
From this I was able to rescue an undamaged example of each of the ten sheets in this promotion.
We still don't have all the backgrounds for now, but at least you can see the transfers!
Picture Credit: The SPLAT Scan Archives
© Tom Vinelott 2023