Free Gift Transfers in Food Promotions

"Ceylon the Tea Island: an Instant Picture Book" [PR68] (1971)

Following the format of the Patterson Blick Instant Picture Books, this rather nice promotion for Ceylon Tea came out in 1971. Unfortunately, despite promises to the contrary, I've never been allowed near enough to it to show you anything more than this composite photo! Still — at least it gives you some idea.


1971 was the year the Sri Lankan government nationalised the tea industry, so possibly this promotion played a part in publicising this event. Despite the country now being known as Sri Lanka, the tea is still called Ceylon Tea.

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Picture Credit: The SPLAT Scan Archives