Free Gift Transfers in Food Promotions

La Vache Qui Rit: Goldorak (1979)

The second Letraset promotion from La Vache Qui Rit, following "A la Conquête de l'Espace" of nine years earlier (second, that is, if we assume that Letraset had nothing to do with the "Le Livre de la Jungle" waterslide transfers).

"Goldorak" is the French name for "UFO Robot Grendizer". It was broadcast in France from 1978.


This advert from Pif Gadget explains the set-up. Note the name of the promotion company: "Extension 21"; they will crop up again! And the contest to win a robot or relief poster by creating your own bande dessinée (comic strip) ends on the 31st March 1980.

Rather meanly, though, to qualify for entry into the competition:

"Attention, tu dois utiliser obligatoirement au moins une des décalcomanies Goldorak
que tu trouveras dans les boites de La Vache qui Rit."


Image courtesy of tgravetti871

The Internet has many serious faults, but at least you can use it to find the considerate person who has collected all six variations of the etiquette shown here. Their Goldorak collection is truly astounding…

(Spoiler: the Goldorak section of the label is the same in each variant!)


I have four of the ten transfers; that's planche no.3, above, which for some bizarre reason I decided to scan against a white background — definitely not recommended when scanning transfers!


Planche no.9 shown both with & without the backing paper in place, plus (between them) the backing paper on its own.

Below: planche no.10.


And planche no.7, which has somehow contrived to lose the "La Vache" portion of its red text.


To round us off, here are the first eight sheets as kindly provided by a couple of helpful Sellers on eBay.

So — planches nos. 4 & 5:


Planche no. 2:


And planches 1, 6 & 8 from robertp5883, whose daughter Sabrina collects La Vache Qui Rit but wishes there was more information available. So if you are an expert in the field of Vaches, please get in touch on eBay or via me on Facebook, so we can help with that:


Original images courtesy of robertp5883 & Sabrina

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Picture Credit: The SPLAT Scan Archives — tgravetti871 — robertp5883 & Sabrina