Doodles — Page Four of Six Pages

Kellogg's — Magicrama — Calcorama — Lustige Rubbelbilder — Veseli Svet

Fun Doodles, with their reliance on licensed characters, lent themselves to international distribution & promotions.

Firstly, here are three versions of the same Magic Roundabout sheet; the original GK106, the GK176/3 reprint for the French 'Magicrama' range, & the PR189 reprint for a Kellogg's promotion. As has been noted elsewhere, reprinting gravure sheets is no small undertaking. There are almost unnoticeable differences in the artwork, but check out Zebedee's pupils in the last sheet…

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The Kellogg's set employs a different background from the others. And here's an ad for this promotion:


Original photocopy courtesy of Nick Symes

As you will have seen from the above, Magicrama were the French equivalent of Storytime Doodles; Fun Doodles became 'Calcomagic'. GK106 The Magic Roundabout became GK176/3 Le Manege Enchanté (it is, of course, originally French), & GK109 Tom & Jerry became GK176/4. There were two new titles to appeal to the French-speaking market: GK176/1 Astérix, & GK176/3 Lucky Luke.

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In Germany, Fun Doodles became 'Lustige Rubbelbilder', & there were other international varieties as well.

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• Next Doodles Page: Thelwell — Muppets — Goldi Rubbel Bilder →

• Next 'Free Gift Transfers with Breakfast Cereals' Page: Kellogg's Great Adventurers of Canada →

Picture Credit: The SPLAT Scan Archives — Nick Symes