I have to say: Rubbits. The worst conceivable name for any product.
"What do you think of it so far?" — "Rubbits."
But surprisingly, they're not rubbish — they're actually quite stylish.
Here you can see one in its cellophane envelope, just as it would appear in your box of cereal. And below are all six of the transfer sheets out in the open:
Unusual to give each little transfer sheet its own serial number, but after all… why not?
"Your RUBBITS is either in the food or between the inner bag and the carton."
So — no need to be alarmed if there is RUBBITS in the food.
Original photo courtesy of Nick Symes
The packets backs reveal that the secret of the better-than-usual graphic design is due to the images being 'borrowed' from a TV ad. Quite an expensive one, I would imagine; this was the era of Tron & Max Headroom, with computer graphics in their infancy, & normally faked by traditional hand-crafted means.
These backs have been very kindly supplied by Nick Symes, although to avoid repetition I've re-arranged the four different 'action pictures' into a single image:
Original photos courtesy of Nick Symes
Picture Credit: The SPLAT Scan Archives — Nick Symes
© Tom Vinelott 2023