Free Gift Transfers with Breakfast Cereals

Page Forty-nine of Fifty-one pages

Scotts Porage Oats: Superscott (1972)

I'm pleased to be able to say that we have everything to show you bar the cereal boxes.

John Hunt tells us:

"The reason we went for a book in the case of Scotts Porage was that they were not subject to purchase tax whereas transfers on their own were classed as a toy. It was one of those gems of knowledge you bring from another industry — publishing. They were 8pp and stapled but that in the eyes of Customs and Excise constituted a book! I remember it well as it was the first large sale that I made."

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Booklets in their cellophane wrappers.

You will notice a slightly odd thing about these booklets (well — more than one, I should hope): although the transfer sheets are laid out with repeated characters, as for a comic strip, there's only one background on which to apply them. This must make for quite a muddled & busy layout!

So here are the three booklets in detail:


Superscott on Planet Conicus!

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Illustrating the position of the transfer sheet, stapled into the centre of each booklet.

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Superscott in the Jungle!

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Superscott in Atlantis!

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Picture Credit: The SPLAT Scan Archives