Free Gift Transfers with Breakfast Cereals

Page Fifty of Fifty pages

Quake-Up Camberwick Green, 1974 [PR211]

I must admit that, rather embarrassingly, for some time I believed these PR211 transfer sheets came with Camberwick Green Toothpaste rather than Quake-Up cereal — even when Nick Symes attempted to dissuade me.

I tried to wield Occam's razor (well-known for its bluntness) to show that both promotions would have used the same transfers — Letraset being particularly fond of this dastardly trick — but in the end an experiment in parallax persuaded me that there were two different sets, with PR211 (which after all, would have been printed in 1974 — not 1972, as it says on the transfer sheets themselves) belonging exclusively to Quake-Up.

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We've deduced there must have been eight sheets, of which we can show you the above three.

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Original photos courtesy of Nick Symes

The reasoning for this is based on the text on the pack.

Front panel:

"4 FREE Camberwick Green Character Transfers in this pack"

Side panel:

"© Quaker Oats Limited, Year of First Publication 1974"

Back panel:

"Free inside! Camberwick Green* Action Transfers"

"There are 16 Camberwick Green characters available on Action Transfers: you'll find 4 of your favourites inside each Free Transfers pack. You can use them to decorate your letters, cards or drawing books. You can put them on paper and draw your own pictures around them. You can decorate your pencil box. They'll go on most surfaces almost anywhere. Or you can transfer them onto the special scene from Camberwick Green shown below. There's plenty of space in front of the Town Hall!"

"*© Gordon Murray Promotions 1974"

Looking at this information & the transfer sheets themselves, each sheet must be supposed to have two 'characters' (dogs & vegetation apparently don't count). So there would have been two sheets in each pack of cereal, & (sixteen divided by two…) eight sheets in total.

Now aren't you glad you didn't give up on your PhD in Rocket Science?

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Picture Credit: The SPLAT Scan Archives — Nick Symes