Bata Shoes:

Wayfinders Animal Tracks & Wayfinders Moonshot

(Page Three of Five)


Wayfinders Animal Tracks — the animal transfers promotion

Alan Hubbard sent me this scan of the Animal Tracks box he had as a boy:

pic

The "10 new coloured animal transfers" were added to the promotion with a new series of adverts called "Famous Wayfinders". These three ads were printed in random order, like bubble gum cards or cereal free gifts.

"FREE WITH EVERY PAIR…
Secret compass in special heel compartment.
Spare compass.
Special Tracker Badge or set of 10 new coloured animal transfers."

pic

The badge is illustrated, but the transfers — unfortunately not. However, we've recently obtained a set, & can now show them to you, along with the compass. But first I thought you might like to see some of my badges. Not that I have a collection, or anything. Anyway, you can see that one of them is the above-mentioned Wayfinders Tracker badge. It's comparatively small.

pic

You can see that our compass has somehow lost its needle; it's a sealed compass mystery:

pic

Presumably, the previous owner left the envelope in the sun for a decade or so:

pic

Unfortunately (for the purposes of my admin), there's no serial number on the transfer sheet:

pic

Oh, alright; since you insist, here's a better photo of the badge:

pic

Now for the ads. Look and Learn No.346 31st August 1968, No.350 28th September 1968, & No.365 11th January 1969:

pic pic

pic

No room for mention of transfers in the Competition in No.374, 15th March 1969; but in No.396, 16th August 1969, it's a year on & the animal transfers are still going strong. Then, next week…


• Next Wayfinders Page: Wayfinders Moonshot →
• Next "Other Products" Page: Wayfinders Moonshot →
← Free Gift Transfers with Other Products

Picture Credit: The SPLAT Scan Archives — Alan Hubbard