The Action Transfers promotion was launched in late 1969, with comics featuring this ad, with artwork by Frank Bellamy, through the whole of September & October.
The ad was also run internationally; for example, in France a few months later.
Not all comics had the full range of colours available to "Look and Learn" (No.402, 27th September 1969 shown at top); the example immediately above, from "Smash!" No.31, 10th October 1969, shows what could be done with a reduced palette.
This was the second Action Transfers ad (taken here from "Look and Learn" No.460, 7th November 1970). You'll notice it does include a redrawn version of the Frank Bellamy artwork.
Both ads mention not only the twelve "Red" Action Transfer sets, but also the six Red Super Action Transfers. The price of the latter is 5/11 in 1969, but a whole penny more at 6/- in 1970. That's inflation for you.• The Action Transfers Retailer Promotion →
Picture Credit: The SPLAT Scan Archives
© Tom Vinelott 2018