There is a venerable tradition of selling children packets with random contents. Over the years, Letraset were associated with several of these pernicious scams; we know of eleven.
The big surprise is that four of these (the "Tattooze") do not involve Letraset's own patented invention, dry rub-down transfers!
And see also: A&BC Footballer Bubble Gum with Action Transfers ↑
Although the last page of this nine-page article (the Semic Press Newspaper Comics Album) is the earliest, from 1971, & even though the Scandinavian connection may have led directly to this job, I've started here for secret logical reasons of my own.
En ny sjov ting fra dandy
Masser af sjove, farvestrålende billeder
— Der kan overføres til cykler, legetøj, bøger, tandkrus o.s.v.
Ekstra! Bogstaver eller tal på hvert ark så man selv kan "trykke" sit navn
Eksempler: Anna 4A — Erik 5B
"A new fun thing from Dandy
Lots of fun, colorful images
— Can be transferred to bicycles, toys, books, tooth mugs, etc.
Extra! Letters or numbers on each sheet so you can "Rub Down" your name
For example: Anna 4A — Erik 5B"
This advert is from the Danish Donald Duck magazine "Anders And & Co.", No.34 (August 21st 1972):
It's a curious thing, but we've never actually come across any of these transfers, which must have been quite popular!
StellarX001 pointed out:
"Interesting — check out the lion figure on the green book shown on the front of the box. Now go check the AT Series 1 Entertainments 'Circus' set."
Yes, Letraset are up to their old tricks, reusing artwork wherever possible.
The photos on this page (& the first on the next) have been kindly provided by Tonni Hansen, & were taken from his excellent website tohan.dk. His site, which specialises in Danish toys, is well worth a visit, particularly if you are interested in Dandy — the Danish confectionery company responsible for a great many temporary tattoos, among other things.
Picture Credit: Tonni Hansen
© Tom Vinelott 2020