Letraset used monochrome transfers in their earliest 'Instant Picture' products; the Busy Bee Instant Picture Packs, the Instant Picture Panoramas, & the three Waddington's Instant Pictures sets.
Letraset first produced six Busy Bee Instant Picture Packs, but they had trouble promoting them themselves, despite an enthusiastic response from the target market (children). Next came the first five Panoramas, & six more Busy Bees. They discussed distribution with Lines Brothers, but this led to nothing, & so they turned to John Waddington Ltd.
As of 1st January 1966, Waddington's took over the existing lines & added the three Waddington's Instant Picture sets.
Illustrated here are the front & back covers of a four-sided folded brochure for "Waddington's Games 1966":
The brochure lists various different games of assorted types, starting with the 'Thunderbirds' game. The centre spread, not shown, features 'Future Scientist Kits', 'Mine-A-Million', & Chessmen. Of particular relevance to us is the back page:
The Busy Bee Instant Picture Packs offer
a variety of ways of playing with this
fascinating new process.
Price 2/11 (including Purchase Tax).
[The first six Busy Bees are illustrated — 1: Have Fun with the Alphabet, 2: Learn to Count in Pictures, 3: Nursery Rhyme Pictures, 4: Build Your Own Pictures, 5: Picture Puzzle Stories, 6: Make Your Own Cartoons. However, there would have been twelve Busy Bees by this time.]
The Panorama Kits which were introduced
early in 1965 offer full play value with a
large display panel and hundreds of
[The five monochrome Letraset Panoramas are illustrated.]
The Letraset range of rub-down instant
picture toys have already achieved a
great success in this country.
Effective from the 1st January, they are
being produced and distributed by
John Waddington Ltd., and as well as
the existing range, new items will be
2 DONALD DUCK
3 WINNIE THE POOH
ALL PRICE 1/11 EACH (including Purchase Tax)
JOHN WADDINGTON LTD WAKEFIELD ROAD, LEEDS 10. TEL. 72244.
Picture Credit: The SPLAT Scan Archives
© Tom Vinelott 2020