Free Gift Transfers in Food Promotions

Page Eighteen of Twenty-two pages

Samos 99: Olympics

Samos 99 is another cheese product aimed largely at kids, which started in the 60s when sticking a number on your brand name seemed really "sci-fi" (as the French expression has it).

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The big question is: which Olympics? My money is on 1980, although I would be prepared to believe practically any year from 1968 to 1988. I've seen one other Olympics-related promotional item from Samos 99, which was a similarly-sized sheet of bas relief runners. That item was marked "Extension 21" (for which company a date of 1980 would be appropriate), & it seems plausible to me that both these items could have come from the same promotion, even though one of them is a transfer & the other not.

No doubt more info will materialise in good time; meanwhile, we must just remain patient. If we can stand it.

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Picture Credit: The SPLAT Scan Archives