Free Gift Transfers with Confectionery

Page Fifteen of Thirty-two pages

Nestlé Milky Bar PR186, PR219 [1974 & 1975]

Nestlé were responsible for quite a few Letraset promotions over the years, & here are two western-themed series from Australia in 1974 & 1975 — plus another promotion which we haven't identified, but which shares the 1975 serial number.

PR186 [1974]

The wrapper describes these Milky Bar Kid transfers as "Super Action Transfers" — which is going a bit far!

pic

Scan by Robert Welk

pic

Scan by Robert Welk

Although there are sixteen transfers here, which normally would be considered a reasonable number for a promotion, the TV advert stills below show another transfer in the same style which doesn't appear above. So twenty or twenty-four transfers in the set would seem a reasonable guess… Perhaps the Milky Bar Kid himself features on one of the missing transfers.

STOP PRESS: forget that, because I now believe that the transfer shown in the TV advert wasn't actually from this set at all; it's one of the transfers from the Bimborama Serie Lucky Luke, of similar date & in fact the subject of the next page in this article. — Naughty TV people! Moral: don't believe what you see on TV!

pic

It would be good to get hold of the background shown in the advert, since from these stills we can only get a very basic idea.


PR219 [1975]

pic

I've scanned just this one sheet (above) from the next year's promotion, whose artwork has a slightly more professional feel.

pic

Original photos provided by Robert Welk

pic

Original photos provided by Robert Welk

Since Robert has so many of these transfers, it seems reasonable to conclude that the sixteen shown above represent the full set.

The pile below contains transfers from both of these Milky Bar promotions.

pic

Original photo provided by Robert Welk


These transfers share a serial number with the ones above, & this, too, was a Nestlé promotion. You can see the idea is a simplified form of "Heads, Bodies & Legs", where you can mix up the top & bottom halves of the animals to create new hybrids. So at a guess, I would say this was for Nestlé Animal Bar. There's another promotion for Animal Bar coming up on a later page in this article…

pic

• Next Page: Bimbo Plum Cake: Bimborama →

Pages in this article about Free Gift Transfers with Confectionery:

Three additional pages on Topps Baseball Bubble Gum:


Picture Credit: The SPLAT Scan Archives — Robert Welk