A spiral-bound calendar (you can see the spiral in each of the photos) featuring all the Kellogg's US cereal mascots. Presumably this was a mail-away offer; I doubt it was included in cereal packets!
There was just one transfer sheet:
APC was a division of Gillette, who commissioned the Kalkitos & PrestoMagiX series from Letraset. Here the acronym stands for "American Premium Corporation", although elsewhere the "P" has been known to represent "Publishing".
The magic word "Presto" incautiously reveals the secret hidden connection to Gillette's PrestoMagiX range.
Many thanks to Kevin Williamson for obtaining this calendar, having it posted from the US to Canada, & then bringing it to the UK by hand!
Picture Credit: The SPLAT Scan Archives
© Tom Vinelott 2007-2024