Spanish bakery Bimbo produced three Letraset promotions in the form of booklets they called "Bimborama". Originally they all appeared here on a single page, but recently so much additional material has shown up that I've had to split the article into three pages — one for each album:
In association with the Spanish airline Iberia, this Bimborama was titled "Fly & Learn" & was aimed at keeping kids quiet & happy onboard. It contained full-colour stickers, a sheet of Letraset for the centre page panorama, & a plastic aeroplane kit of the type often found in cereal packets. Unfortunately, we don't have one of those models to show you!


The figures in the transfer sheets above are my favourites taken from the 'Modern Airport' Panorama! And below are the sheets I managed to obtain myself.

You could also buy this Bimborama separately, & for only three pesetas if you handed in this voucher before the offer ended, on the 1st of December 1974:

"With this voucher and 3 pesetas, you can purchase the Bimborama Volar Y Saber, which is sold in all shops that distribute Bimbo products"
"Friends of Bimbo, use this gift coupon to receive the Bimborama Volar Y Saber at the reduced price of 3 pesetas."
Let's have a look at the album itself. Firstly, without the cromos (stickers) applied:

Front page (right) & back page (left)
Lots of credits on the inside front page, although none for Letraset; however, their name does appear on each transfer sheet.

Pages 2 & 3

Pages 4 & 5

Pages 6 & 7

Pages 8 & 13
What do you mean, "Pages 8 & 13"? — Oh, I see; they fold out into a panorama, just as with Circo Bony:

Pages 9 to 12
This panoramic background is, of course, where to apply the transfers; it tells you as much, in no uncertain terms. And the previous owner has done just that.

Pages 14 & 15

Pages 16 & 17
The instructions are on the inside back page:

Pages 18 & 19
Here's the album with all its cromos in place:

And to end with, some of the cromos in detail. They all had the same backs (apart from the identifying text, of course):

Back of cromo no.8

Cromo 5

Cromos 31 & 32

Cromos 33 & 34

Cromo 53

Cromos 56 & 57

Cromos 57 & 58
Picture Credit: The SPLAT Scan Archives — several anonymous Spanish Friends of SPLAT!