First we'll look at the Panorama, & then we can review the Shredded Wheat promotion that accompanied it.
Patterson Blick only ever made two transfer products of this size, both by Peter Archer; the earlier Batman Instant Pictures (Panorama), & this.
Please pardon the crease down the middle of this cover; people found it convenient to store finished Panoramas by folding them in half, so this is quite common.
Notice that according to the righthand panel, the Panorama is divided into six areas, each telling its own story. Whether you find this helpful or limiting will depend on your outlook. On the left-hand panel, eight transfer panels are depicted; this probably implies two sheets of four panels.
Since we don't have an unused Tarzan to show you, we can't display the transfers on their sheets. Instead, here are three used backgrounds to give you some idea. If you have an unused Tarzan Panorama or its transfers, please get in touch.
This third background appears by courtesy of Mike Cosford. An interesting detail taken from it appears further down…
Please note (for reasons that will become apparent below) that the transfers, like the Batman transfers, have been silkscreen printed in four spot colours. Whereas the Batman colours were Red, Blue, Black & White, here they are Red, Yellow, Black & White; in other words, Yellow is substituting for Blue.
Nabisco's Welgar Shredded Wheat promotion (Welgar stands for 'Welwyn Garden City') involved three different panels onto which transfers could be rubbed. One panel was printed on the backs of boxes of Cubs (shown here), one on Shredded Wheat '12 biscuit' size, & one on Shredded Wheat '18 biscuit' size.
The Shredded Wheat cereal packet panel shown below is by courtesy of eBay Seller murraycards51; the Cubs cereal packet & the transfer sheets are by courtesy of Nick Symes.
As you can easily see, the artwork is again by Peter Archer.
We only have six of the twelve to show you. If you have any of the transfers from this promotion, please get in touch!
The Tarzan & Batman Shredded Wheat transfers are both the same size: approximately 5" by 2½". However, the big difference is in the colour printing, & therefore in the press used to produce them.
Whereas Batman was silkscreen printed in four spot colours, the Tarzan Free Gift transfers are full colour CMYK (but with White as well — let's call it CMYKW). You can see the Cyan Magenta & blacK registration marks on the "Witch Doctor Warriors" transfer immediately above.
Since Letraset had to build a factory in Ashford to house their full-colour Rotary Gravure Press, & the factory opened in late 1968, you can see we have a slight dating problem!
The press was probably being used either ahead of opening at Waterloo Road or at the unfinished factory, & the copyright date of 1966 which appears on the transfers (& also on the Panorama) clearly refers to the Tarzan TV programme & doesn't mean the transfers were printed that year.
Therefore the probable date of these products is late 1967 or early 1968 (although we would love to hear of any other dating evidence).
Here's an interesting detail taken from Mike Cosford's used Panorama background (shown in full above); it shows the "two Janes" from Peter Archer's two different interpretations of Tarzan which appear in these transfers.
For Mike to have applied the Shredded Wheat transfer to his Panorama strongly implies that the two products must have been available at similar times, but it also neatly illustrates the divergences which suggest that they weren't as closely associated as the earlier Batman Panorama & Shredded Wheat products had been.
Apart from the artistic dissimilarities, the fact that the two Tarzan transfer sheets were printed on different presses by different processes suggests that they were… distinct.
The Shredded Wheat figures were larger than those for the Panorama — which makes sense if there were fewer figures per packet! Approximately 20 figures per sheet (x8 sheets) for the Panorama, & approximately 10 figures per sheet (x12 sheets) for the Free Gifts.
In the Panorama, Tarzan has solid black hair, & Jane has long blonde hair with a torn red mini-dress. In the Free Gifts, Tarzan's hair is lighter, while Jane's is shorter & she is wearing a Safari outfit. Boy does not appear in the Panorama, & Cheetah only a couple of times (if indeed that is him — which is dubitable), whereas they both crop up frequently in the Free Gifts.
Perhaps Peter saw the TV show after the Panorama & before the Free Gifts! Or, of course, the brief may simply have been different.
Generally, the Panorama transfers live in the silkscreen World of the early Letraset Panoramas with its policy of 'lots of small figures', although in better-applied colour than the Batman Panorama. The Free Gifts, on the other hand, represent the new World of Gravure seen in the early Patterson Blick Instant Picture Books — although contrarily the Tarzan Panorama is, in fact, a Patterson Blick product.
Picture Credit: The SPLAT Scan Archives (with thanks to Nick Symes & Mike Cosford) — murraycards51
© Tom Vinelott 2016