Giant Panoramas — L56 (1977)


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A few years ago, I said:

The Thomas Salter 1981 trade catalogue continues to display the Nature Panoramas & the Disney Panoramas, but curiously it also lists these six "Letraset Giant Panoramas" of which we've never actually seen an example in the wild. The one illustrated in their photo is "Farmyard"; we don't know the other titles, but since I was once told about a "Shopping" Panorama it may well be that they are similar themes aimed at younger children.

It looks likely that "Camping", "The Beach", "The Circus" & "Show Jumping" might make up the other titles — judging by the illustrations on the box, & previous experience of Letraset's choices of titles.

But at any rate, it's interesting that these very last Panoramas revert to such a similar format to the originals, right down to the logo & the gatefold.

Now, of course, we have more information & we can see that these "Giant Panoramas" are in fact litho reprints of the gravure 1974 Waddington's Panoramas dealt with on the previous page.

The actual titles are:

 — Farmyard
 — Shopping Scene
 — Circus
 — Gymkhana
 — Beach Scene
 — Dolls House

Update:

Having finally caught sight of a Letraset Giant Panorama "in the wild", we now have an example to show you; but in order to allow you to play "spot the difference", I've put it on the 1974 Waddington's Panoramas page. I expect you will have come from there!

The good news is that now we have a serial number: 'Shopping' is L56/4. This suggests a date of late 1977 (or possibly early 1978), & confirms that the transfer sheet was litho printed.

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1981 was the year Letraset cast Thomas Salter adrift (although not until after this catalogue was published), so if these Panoramas continued to be sold after this they might possibly have been rebranded as "Salters Action Transfers", or even simply "Action Transfers". We can only conjecture for now. Either way, by 1985 Thomas Salter were gone, & that would have been the end of Panoramas for the 20th Century.

But more immediately, back in 1978…

• The 1978 Panoramas →


Picture Credit: The SPLAT Scan Archives