Letracraft Decor-Craft — Page Four of Four Pages


1975 (Part Two)

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1976

Here's a British product to celebrate 200 years of American Independence.

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1977

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1978

Someone had a go at this Holly Hobbie transfer, but then wisely changed their mind. There's also a typo on it; the Design Reference is given as "27.01.38", when it should be "27.01.138". Easily done!

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Even though most of Letraset's printing moved to Italy after the purchase of Sodecor in 1976, & some Decor-Craft are marked "Printed in Italy" while dated as early as 1974, you can see that some are marked "Printed in England" with dates as late as 1978.

Later printings in Italy would no doubt change "Printed in England" to "Printed in Italy", since these changes are easy with litho printing, but of course there would be no reason to change the original copyright date. This would account for Decor-Craft marked "©1974 Printed in Italy", which otherwise might seem confusing.

Furthermore, copyright dates are very often earlier than publication dates, since they refer to the intellectual property rather than the production. So early dates do not rule out later publication; whereas on the other hand, late copyright dates do imply late publication… since no-one is going to copyright their material — in advance — for a date in the future after which it will already have already been published for some time!

The first Decor-Craft were pre-Sodecor, but litho printed on heavy matte plastic (at BKT in Tonbridge) rather than the glossy brittle plastic used for gravure printing.

Before the Sodecor purchase in 1976, the heavier litho plastic was only used for Decor-Craft & the Walls Star Wars Free Gift transfers. Other products may also have used it, but either they're not relevant to our interests or we simply haven't come across them yet!

The latest appearance found so far of the glossy brittle plastic used for gravure printing is from 1984, showing that printing at Ashford continued until well after the demise of Letraset Consumer Products. However, the gravure press was sold off around that time.


Design Reference Numbers —
27.01.02
  • [1974 England]
  • Country Designs
27.01.06
  • [1974 England]
  • US Gilt Frame Ornamentation
27.01.08
  • [1974 England]
  • Hearts & Flowers
27.01.13
  • [1974 England]
  • Grapes on the Vine by Peter Archer
27.01.14
  • [1974 England]
  • Apples on the Tree by Peter Archer
•?•
  • [1974 England]
  • Bear by Terry Longhurst [LARGE]
•?•
  • [1974 England]
  • Stag by Terry Longhurst [LARGE]
27.01.15
  • [N.D. Italy]
  • Pears on the Tree by Peter Archer
27.01.16
  • [1974 England]
  • Chestnuts by Peter Archer
27.01.20
  • [1974 England]
  • Butterflies
27.01.21
  • [1974 England]
  • 3-masted Warship by Tony Cragg
27.01.22
  • [1974 England]
  • Clipper at Sail by Tony Cragg
27.01.23
  • [1974 England]
  • Warship at Sail by Tony Cragg
27.01.27
  • [1974 England]
  • RSPB Birds: Yellow Wagtail by Robert Gillmor
27.01.28
  • [1974 England]
  • RSPB Birds
27.01.29
  • [1974 England]
  • RSPB Birds: Goldfinches by Robert Gillmor (Sheet marked L30)
27.01.30
  • [1974 Italy]
  • RSPB Birds: Kingfisher by Robert Gillmor
27.01.30
  • [1974 England]
  • RSPB Birds: Kingfisher by Robert Gillmor
27.01.31
  • [1974 England]
  • RSPB Birds: Owl
27.01.32
  • [1974 England]
  • RSPB Birds: Eagle by Robert Gillmor [LARGE]
27.01.33
  • [1974 England]
  • RSPB Birds: Wild Turkeys
27.01.35
  • [1974 England]
  • Butterflies
27.01.36
  • [1974 England]
  • Decorative Edging [LARGE]
27.01.38
  • [1974 Italy]
  • RSPB Birds: Swift
27.01.39
  • [1974 England]
  • A Pair of Horses Heads by Terry Longhurst [LARGE]
27.01.40
  • [1974 England]
  • Puss in Boots
27.01.41
  • [1974 England]
  • Wizard in Bed
27.01.42
  • [1974 England]
  • Aladdin
27.01.44
  • [1974 England]
  • Goldilocks & the Three Bears [LARGE]
27.01.46
  • [1974 England]
  • Cherries by Peter Archer [LARGE]
27.01.49
  • [1974 England]
  • 3 Mushrooms
27.01.51
  • [1974 England]
  • New England Costumes [LARGE]
27.01.56
  • [1974 England]
  • Jack & Jill
27.01.57
  • [1974 England]
  • Decorative Edging [LARGE]
27.01.60
  • [1974]
  • Asters
27.01.62
  • [1974 England]
  • Decorative Edging [LARGE]
27.01.66
  • [1974 England]
  • Silhouette Busts by Peter Archer
27.01.67
  • [1974 England]
  • Silhouette Busts by Peter Archer
27.01.68
  • [1974 England]
  • Regency Family by Peter Archer
27.01.69
  • [1974 England]
  • 18th Century Family by Peter Archer
27.01.70
  • [1974 England]
  • Victorians by Peter Archer
27.01.71
  • [1974 England]
  • Victorian Gentlemen by Peter Archer
27.01.74
  • [1975 England]
  • 2 Bunches of Flowers
27.01.75
  • [1975 England]
  • Circular Decoration
27.01.77
  • [1975 England]
  • Circular Decoration
27.01.81
  • [1975 England]
  • Blue & Beige Petals
27.01.87
  • [1975 England]
  • Black Watch / Gendarmerie D'Elite (© Ugo Pericoli)
27.01.88
  • [1975 England]
  • 11th Light Dragoons / 1st Dutch Carabineers (© Ugo Pericoli)
27.01.89
  • [1975 Italy]
  • Two Owls (© Eurobooks) [LARGE]
27.01.91
  • [1975 England]
  • RSPB Birds: Green Woodpecker & Jay
27.01.100
  • [1970 England]
  • Flowers by George Rainbird
27.01.103
  • [N.D. Italy]
  • Rabbit
27.01.105
  • [N.D. Italy]
  • Kate Greenaway
27.01.106
  • [N.D. Italy]
  • Kate Greenaway
27.01.109
  • [1976 England]
  • American Quotations
27.01.116
  •  
  • Silhouettes of Boy & Girl
27.01.118
  • [1976 England]
  • Flower Garlands [LARGE]
27.01.121
  • [1976 England]
  • 12 Floral Decorations
27.01.127
  • [1976]
  • Paddington Bear
27.01.128
  • [1976]
  • Paddington Bear
27.01.129
  • [1976 England]
  • Kate Greenaway
27.01.130
  • [1976 England]
  • Kate Greenaway
27.01.131
  • [1976 England]
  • Holly Hobbie: One Figure
27.01.132
  • [N.D. Italy]
  • Holly Hobbie: One Figure
27.01.135
  • [1977 England]
  • Holly Hobbie: Two Figures
27.01.138
  • [1978 Italy]
  • Holly Hobbie: Two Figures
27.01.139
  • [1976]
  • Holly Hobbie
27.01.146
  • [1978 England]
  • 2 Town Scenes
27.01.147
  • [1978 England]
  • 2 Views of Venice
27.01.148
  • [1978 England]
  • 2 Country Scenes
27.01.149
  • [1978 England]
  • Thelwell: Two Figures
27.01.150
  • [1978 Italy]
  • Sarah Kay
27.01.154
  • [1978 England]
  • Thelwell: Four Figures

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Thelwell & Holly Hobbie Page ↑

Picture Credit: The SPLAT Scan Archives (with thanks to Joe)