Bata Shoes: Wayfinders Animal Tracks & Wayfinders Moonshot (Page 4)

Wayfinders Moonshot — "Moonprints on your Foot"

Look and Learn No.397, 23rd August 1969. With moon-fever at its height (the first moon landing was July 21st), Bata bring out a new version of their Wayfinders shoe. Note the brilliant re-use of the 1965 monochrome Lunar Base Panorama transfer sheets!

Please visit the Lunar Base Panorama page to view these transfers in more detail.

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The next week, instead of a double-page spread, a single full page ad (No.398, 30th August 1969):

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No.425, 7th March 1970: note the Rotadraw set. Rotadraw has a connection with Letraset; in 1978 Rotadraw Disney & Super Heroes sets are branded 'Letraset', since they had the rights to those licenses.

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No.452, 12th September 1970 — & both the animal & moonshot transfers are still being advertised.

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We don't have the "moon space capsule model" to show you, but WOTAN had one when young & remembers it vividly enough to have provided this Photoshop simulation to stimulate your imagination. (Many thanks to him for this; if you are interested, you can visit his Project Sword Blog.)

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He has also kept part of the box! Unfortunately not the part with the 'moonscape panorama', but very interesting nevertheless:

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Notice the tagline "Footprints on the moon". This is obviously a misprint (see what I did there) for "Moonprints on the foot".


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Picture Credit: The SPLAT Scan Archives — WOTAN