Bata Shoes: Wayfinders Animal Tracks & Wayfinders Moonshot (Page 3)

Wayfinders Animal Tracks — the animal transfers promotion

The "10 new coloured animal transfers" were added to the promotion with a new series of adverts called "Famous Wayfinders". These three ads were printed in random order, like bubble gum cards or cereal free gifts.

"FREE WITH EVERY PAIR…
Secret compass in special heel compartment.
Spare compass.
Special Tracker Badge or set of 10 new coloured animal transfers."

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The badge is illustrated, but the transfers — unfortunately not. In fact, we still don't know for sure what these transfers looked like, although given the date they were probably 4-spot silkscreen printed. We have a set of animal transfers that might fit the bill, but there are 18 of them rather than 10; however, they are 4-spot silkscreen & clearly dated 1968. They were used for the Wall's Jumbo Zoo Animals promotion of 1971, but Letraset were always re-using transfers whenever they could, so these are still the most likely candidates. If they're the ones, then the question is why Bata would pick just 10 of the 18 available; but there are often reasons for these decisions which remain obscure at this distance in time…

Look and Learn No.346 31st August 1968, No.350 28th September 1968, & No.365 11th January 1969:

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I thought you might like to see some of my badges. Not that I have a collection, or anything. Anyway, you can see that one of them is the aforementioned Wayfinders Tracker badge. It's quite small.

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No room for mention of transfers in the Competition in No.374, 15th March 1969; but in No.396, 16th August 1969, it's a year on & the animal transfers are still going strong. Then, next week…


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Picture Credit: The SPLAT Scan Archives